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Demand for locally manufactured chocolates increases

Today is National Chocolate Day and chocolate manufacturers in the country may have to increase production in order to meet demand for chocolate for this year’s edition of the event. This is associated with an increasing demand for locally manufactured chocolates this year.  

The celebration of National Chocolate Day was initiated by Former Tourism Minister, the Late Jake Obetsebi Lamptey to create awareness of the country’s chocolate products and increase consumption of locally made chocolate products. This year’s celebration is on the theme, “Eat Ghana, Eat Chocolate”.

Some Ghanaians and consumers of Made-In-Ghana chocolates have expressed their preference for locally manufactured chocolates and cited the rich quality of the chocolate for their preference.

One consumer said, “The feeling of the local chocolate is so amazing and I am just going in for the locally manufactured ones,”. Another added, “I prefer the local ones to the foreign ones because they are nicer, richer and I also appreciate our own things”.

Minister for Tourism Arts and Culture, Catherine Afeku at a recent media briefing outlined plans to repeat the distribution of locally produced chocolates at the airport to mark the day.

She said the ministry has decided to give each person boarding, entering, embarking or arriving in Ghana for the first time, the world acclaimed brown chocolate of Ghana. “The initiative was massively received, and we intend to repeat it on the 14th of February under the theme, “Eat Ghana, Eat Chocolate”.

Managing Director of Cocoa Processing Company, one of the major producers of chocolates in Ghana, Nana Agyenim Boateng says the company has been able to produce at least ten thousand cartons of the various sizes of chocolates for today’s occasion. This he says excludes production recorded for Tuesday and Wednesday (February 13th and 14th respectively).

He explained further by saying, “Another 1200 cartons that we have released for the gift boxes to be distributed; we have also released 2,200 cartons of the 50 grams. Aside that, we have done customized chocolates for corporate institutions, airlines, hotels and other institutions and we have done over 500 cartons of that of the 50 grams”.

Nana Agyenim Boateng added that the Cocoa Processing Company is advancing plans to reduce the price of chocolate substantially in the short to medium term. This he said will largely depend on the creation of a separate entity for the manufacturing of confectioneries.

 

Source: citifmonline

February 14, 2018

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